Amenity Wars: Bethesda-area apartments and condos are taking luxury living to the next level

By Margaret Engel posted April 1st, 2019 on

Cheval at Bethesda’s rooftop. Darren Higgens, Photo courtesy Cheval.


The Bethesda area has been transformed in recent years by the arrival of fancy high-rise living in both apartment and condominium buildings. To attract renters and buyers, developers are outdoing themselves in providing amenities to make life easier and more interesting.

The high-rises come with concierges, who handle many of the bothers and errands of daily life, including receiving packages and grocery hauling. They even help with your tech needs.

Builders have added luxury communal space, giving residents the ability to entertain within the building, but outside their living quarters. Fireplace seating, large-screen TV viewing areas, private dining rooms, gyms, rooftop kitchens, coffee bars and fully equipped business centers have become common.

The white-glove service is aimed at a “turn the key and leave” lifestyle. Chores like mail collection, plant watering, and cat and fish feeding are handled. The staff will tend to many household details that family members, neighbors and friends once were asked to do.

“We’re providing the hospitality of a luxury hotel for everyday living,” says Mike Ennes, vice president of residential properties at Federal Realty Investment Trust, which owns 930 Rose, a luxury condo building in North Bethesda’s Pike & Rose development. “It’s a level of convenience mixed with dining, retail, entertainment and green space.”

Here’s what’s offered in some of the newest luxury apartments and condominiums in the Bethesda area.

Don’t Lift a Finger

Would having your own butler make your personal wish list? Wish granted at the Flats 8300apartment complex in Bethesda, which has hired the New York-based “Hello Alfred” service to provide a free weekly light cleaning of your apartment, including making your bed and taking out the trash. You’re also given a phone app menu of options for a fee, such as picking up prescriptions or cleaning your refrigerator. Nearly every tiresome chore (oven cleaning, car washing) can be handled for a fee by your personal helpmate. At The Palisades of Bethesda apartments, free monthly maid service is provided for residents of the 51 penthouse units.

No-Excuse Exercise

There are no barriers to fitness for residents at Quarry Springs, the ultra-luxury condominiums just outside the Beltway on River Road in Bethesda. Quarry Springs has the largest outdoor pool of the area’s newer luxury condominium and apartment complexes; an expansive 1,000-square-foot fitness center with a multitude of machines and space to meet with a trainer; a yoga studio; and separate men’s and women’s steam rooms and saunas. At the Flats 8300 apartment complex, there are four free exercise classes a week (often Zumba and Tabata) and trainers are on call. There’s also a separate yoga studio at the fitness complex at Cheval Bethesda, a new luxury condo building.

A Dog’s Life

No more pet carriers for your Fido or Meowser. At the Flats 8300 apartment complex, pet groomers and vets will come to you, for a fee. Moreover, it’s just an elevator ride away to have your animal treated at a pet spa that includes two dog washing stations (for small and large breeds). The menu includes blueberry facials for dogs, milk conditioners for cats, and nail buffing and teeth brushing for all. You can show off their beauty at monthly “yappy hours,” with treats for the pets and wine for their owners. Basics like dog walking and feeding also are handled by a pet care company. The Element 28 apartment building in Bethesda also offers pet grooming, walking, training and vet services through a pet care contractor. And there are dog washing stations at 7700 NorfolkThe Brody (with a dog run), Gallery Bethesda and Gallery Bethesda II(rooftop dog run), all apartment buildings in Bethesda. The condos at 930 Rose also have an ample dog park.

Up on the Farm

Green roofs, lush interior courtyards and landscaped rooftops have sprouted at many Bethesda-area high-rises. But at the 930 Rose condominiums, residents can see their future zucchini salad growing in a 17,000-square-foot rooftop garden. Condo owners get a discounted price on the produce through its farm membership program and never have to pull a weed. Residents also get a break on prices at the restaurant and bar in the Canopy by Hilton hotel, which is in the same building as 930 Rose.

Your Personal Assistant

Making travel arrangements and organizing parties require attention to detail that you might wish to off-load on others. At 930 Rose condominiums, concierge Greg Timpone uses his training from the St. Regis, Four Seasons and InterContinental hotels to book travel, arrange baby-sitting and suggest restaurants. He also plans anniversary parties and birthday celebrations. Like most concierges, he’ll also schedule and handle any service calls to your home, lifting the burden of having to wait for the cable guy.

Rooftop Entertaining

Residents of The Brody apartments are encouraged to entertain outside with an outdoor fireplace, wraparound terrace, TV screening lounge and rooftop kitchen. At the Element 28apartment building, there are no worries about a downpour affecting your party in its indoor/outdoor rooftop lounge (the glass walls slide shut). The rooftop terraces at Hampden RowThe Lauren and Stonehall Bethesda, all condominium buildings in Bethesda, have large dining areas with high-end couches, all-weather furniture and sophisticated landscaping for sunset parties. Residents of the Gallery Bethesda II apartments bake their own creations in the rooftop kitchen’s brick pizza ovens, which are flanked by outdoor grills.

Pool Time

For water lovers, nothing beats a convenient pool. Serious lap swimmers can do their workouts in an ultramodern Olympic-length pool atop the 17-floor 7770 Norfolk apartment building in Bethesda. The poolside view is expansive—to the Mormon temple in Kensington and beyond. At the Flats 8300 apartment complex, swimmers and waders get their own space in two large rooftop pools atop the ninth floor, with impressive views of downtown Bethesda. Lifeguards are on duty during business hours. The Gallery Bethesda and Gallery Bethesda II apartment buildings both have rooftop pools with terrific views. All the rooftop pools are open air and are surrounded by lounge areas and umbrellas that can be used for relaxing year-round.

Breakfast’s on Us!

For the residents of The Palisades of Bethesda’s 51 penthouse apartments, making breakfast is one more chore that’s vanished. Free breakfast is served Monday through Friday in the 12th-floor penthouse lounge, with fresh fruit, oatmeal, sweet rolls, cereals, juices, hard-boiled eggs and premium coffee.

Wheels Pampered

Cars and bicycles get special attention with charging for electric engines, car washing, and bike repair and storage available at nearly all high-rises. At The Lauren condos, residents get 24-hour valet parking. Cyclists at the Flats 8300 apartments can choose between two bicycle repair rooms, each with storage space for 60 bicycles and permanent air pumps, loaner tools and workstations. You’ll also find bike repair stations at The Brody, Element 28, Gallery Bethesda and Gallery Bethesda II.

Come Together

In-house experiences for community building and neighborly fun are a central part of the offerings at the Flats 8300 apartment complex. Professional comedians are hired for regular comedy nights, along with guest lecturers and musicians. The ground-floor lobby becomes a small auditorium filled with rows of chairs for the special events, which are held about every other month. Residents and the public are invited to fine art shows in the expansive lobby of the Quarry Springs condominiums.

Vintage Service

Wine is taken seriously, with many buildings offering wine and cheese gatherings. At the Element 28 apartment building, a concierge places your wine arrivals into a temperature-controlled cooler in the lobby. At The Lauren condominiums, residents can store their own bottles in a wall of wooden wine lockers that line a special lounge. You can uncork your wine with friends in the lounge’s formal dining space. There’s also a nearby fireplace and cozy couches for a casual place to raise a glass.

Luxury Apartments

7770 Norfolk

7770 Norfolk Ave., Bethesda; 301-652-7340;

  • Concierge on-site 24/7 and on-call maintenance service 24/7
  • Fitness center
  • Rooftop swimming pool
  • Rooftop living rooms with grills
  • Resident lounge with double fireplace
  • Clubhouse
  • Lobby coffee and snacks lounge
  • Pet washing station
  • Bike storage

The Brody

4901 Montgomery Lane, Bethesda; 301-347-7187;

  • Concierge daily, 7 a.m.-11 p.m.
  • 24/7 package retrieval system
  • Fitness center
  • Rooftop lounge with TV screening room
  • Wraparound terrace with outdoor fireplace
  • Rooftop kitchen and catering kitchen
  • Pet spa and dog run
  • Bike repair station

Element 28

100 Commerce Lane, Bethesda; 202-719-2329;

  • Concierge on-site 24/7
  • Fitness studio
  • Rooftop lounge with retractable glass walls
  • Rooftop service kitchen with bar
  • Lobby-level temperature-controlled wine lockers
  • Contracts for dog walking, mobile vet care, grooming and training
  • Bike storage area with repair station
  • Monitor with real-time transit information

Flats at Bethesda Avenue

7170 Woodmont Ave., Bethesda; 301-795-2896;

  • Concierge on-site 24/7
  • Fitness center, yoga space
  • Rooftop lounge with demonstration kitchen, fire pit, bar
  • Two-level clubroom with fireplace, pool table, kitchen
  • Outdoor patio with landscaped courtyard
  • Coffee lounge with Wi-Fi
  • Bike storage area

Flats 8300

The clubroom at Flats 8300. Photo courtesy of Flats 8300.

8300 Wisconsin Ave., Bethesda; 301-683-7425;

  • Concierge on-site 24/7
  • “Hello Alfred” weekly butler service
  • Fitness center with four free classes weekly
  • Rooftop lap pool and wading pool
  • Rooftop lounge with fireplace, eating areas, demonstration kitchen
  • Fireside lobby lounge with coffee bar, Wi-Fi
  • Clubroom with three-sided fireplace, pool table, bar, TV area
  • Courtyard with water feature, sculptures, path
  • Multiple bike rooms with repair stations
  • Pet spa and dog washing area
  • Entertainment (comedy shows, classes) seven times a year

Gallery Bethesda

4800 Auburn Ave., Bethesda; 240-654-4800;

Gallery Bethesda’s rooftop pool. Courtesy Donohoe.
  • Concierge on-site 24/7
  • Fitness center
  • Rooftop pool
  • Rooftop lounge with pool table, grills, fireplace
  • Cyber lounge with Wi-Fi, computers, printers, coffee bar
  • Pool table, multimedia center
  • Indoor party kitchen
  • Bike room with tools and repair stand
  • Pet washing/grooming area and dog run

Gallery Bethesda II

4850 Rugby Ave., Bethesda; 240-287-4850;

  • Concierge on-site 24/7
  • Fitness center
  • Rooftop pool
  • Rooftop lounge with grills, pizza ovens
  • Clubroom
  • Coffee lounge
  • Business center with Wi-Fi
  • Bike area with tools and repair stand
  • Rooftop dog run (artificial turf)
  • Pet washing station

The Palisades of Bethesda

4835 Cordell Ave., Bethesda; 240-681-2652;

  • Concierge on-site 24/7
  • Fitness center with free access to personal training
  • Rooftop lounge
  • Residents’ lobby lounge
  • 24/7 business center with computers, printer and Wi-Fi
  • Car washing station
  • Full backup generator supplying 100 percent of electrical needs
  • Free monthly maid service to the 51 penthouse units, plus free continental breakfast Monday through Friday

Luxury Condos

930 Rose

930 Rose Ave. (Pike & Rose), North Bethesda; 301-747-3634;

  • Concierge daily during business hours
  • Rooftop fitness center
  • Rooftop garden terrace with grills, dining area, entertaining kitchen
  • Dog park
  • Bike storage
  • Rooftop farm (17,000 square feet) that provides produce to residents at a discount through a farm membership program
  • Located above Canopy by Hilton boutique hotel with special rates for residents for meeting rooms, catering services, restaurant and bar

Cheval Bethesda

Cheval Bethesda’s clubroom. Photo by Renee Alexander, courtesy Cheval.

4960 Fairmont Ave., Bethesda; 301-476-1527;

  • Concierge on-site 24/7
  • Concierge arranges dog walking and grooming, car detailing, transportation, in-residence catering
  • Fitness center and yoga studio
  • Clubroom
  • Rooftop living room with bar
  • Bike storage

Hampden Row

4915 Hampden Lane, Bethesda; 855-298-0316;

  • Concierge on-site 24/7
  • Rooftop terrace lounge with fireplace, grills, dining tables, sunbathing area
  • Rooftop fitness center
  • Residents’ lounge
  • Bike storage

The Lauren

4901 Hampden Lane, Bethesda; 301-463-7012;

  • Concierge on-site 24/7
  • Fitness center
  • Rooftop terrace with outdoor dining, lounge, sunbathing area
  • Rooftop catering kitchen
  • Residents’ lounge with fireplace, TV, dining room, bar, personal wine lockers, Wi-Fi
  • Pet services and away-from-home services
  • Bike storage
  • 24-hour valet parking
  • Car detailing available
  • Tech assistance
  • Loaner tools

Quarry Springs

8101 River Road, Bethesda; 240-762-6809;

  • Concierge daily during business hours
  • Fitness center with yoga studio, men’s and women’s steam rooms, saunas, locker rooms
  • Outdoor resort pool
  • 10,000-square-foot clubhouse with library, catering kitchen, game rooms and lounge
  • Direct-entry elevators
  • Gated community with 24/7 attendant
  • Terraced gardens and waterfall


Bethesda 8302 Woodmont Ave., Bethesda; 301-747-3217;

  • Concierge daily, 7 a.m.-7 p.m.
  • Fitness center
  • Rooftop terrace, garden, dining tables
  • Clubroom with bar

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